Top reasons Why Your Business Should Register Its Trademarks
A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. There are just a few logical reasons why you need to protect your brand:
Notice
Trademark registration of your mark gives everyone constructive notice of the ownership. In my view, this is one of, if not the most compelling reason for registering your mark. With notice, a any such doing a browse an identical or similar mark as yours will make sure that you already own the mark, but is therefore put on notice that its use of an equivalent or similar mark to yours may result in trademark infringement. The third party is placed on notice to locate a new and different mark. With such notice, registering your mark prevents a conflict in long term.
Social Media
Social media is a fundamental resource for most businesses. Customers search for brand names on the various social media sites including Facebook, Twitter, and Pinterest. Each social media venue has policies within position to stop improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social media for financial gain, for example, isn’t uncommon. Such improper practices can result in the venue suspending the wrongdoer’s social media account. Know the venue’s policies for facts. However, I have found that a person complain to social media site of such wrongdoing and claim that another is certainly your brand without permission, the social media administrator responds with a request of proof of ownership of the subject logo. A trademark registration gives compelling proof of brand wardrobe.
Brand Loyalty
Registering your mark shows a deal with your logo and shows buyers that perseverance. The goodwill that could be developed through such commitment is invaluable to an Online Trademark Transfer agreement in India-business.
Cybersquatting
Cybersquatters register domain names that are the same or in order to other parties’ trademarks or known brands with truly the only purpose of selling them (to the rightful owner) for a high level. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner suit and collect damages from individuals who register a domain name the actual identical or similar to your trademark.
Trademark Renewals
Trademark registration can last as long as you continue while using mark in commerce. Or even some businesses that have registered trademarks that happen to be over century old.
Trademark registration may not necessarily for organization, no matter. However, there a lot of compelling reasons for protecting your brand since you protect any other business asset. A trademark is your business’ brand, its identifier. Protect it with trademark registration.
